Posts Tagged ‘advertising agency’

Advertising Agency Razofish To Be Sold By Microsoft

Sunday, August 9th, 2009

Microsoft is reportedly looking to sell its online advertising agency Razorfish just two years after acquiring it as part of a $6bn deal for parent company aQuantive Inc. A report in the Financial Times suggested that Microsoft has brought in the investment bank Morgan Stanley to seek out a potential buyer for the agency, which has been valued between $600 million and $700 million. There has been some speculation about whether or not Microsoft would part with Razorfish as part of its new strategy to trim back expenses and restrict its actions to core business needs through the recession. (more…)